Johannesburg, Africa’s powerhouse city and global hub, has played proud host to the 20th edition of the Meetings Africa trade exhibition from 23 – 25 February 2026 at the Sandton Convention Centre. Owned by South African Tourism and delivered in partnership with the South Africa National Convention Bureau (SANCB), Johannesburg Convention Bureau (an initiative of Joburg Tourism) and the Sandton Convention Centre, this milestone event marks two decades of connecting Africa’s business events industry to the world.

Meetings Africa has grown into the continent’s leading trade show for the meetings, incentives, conferences and exhibitions (MICE) sector. The 20th edition will bring together global buyers, exhibitors and thought leaders, showcasing Africa’s capacity to host world-class events while fostering collaboration and innovation. The event will open with the Business Opportunity Networking Day (BONDay) on 23 February, followed by two days of exhibitions, networking and knowledge-sharing.