Farmers, researchers and industry stakeholders gathered at the North West University’s (NWU) Pienaarskamp Agriculture Farm for the NWU Farmers Day, where the Joburg Market was among the participants contributing to discussions on sustainable agriculture under the theme “Sustainable Agriculture: Crossing Boundaries”.

The programme featured a range of informative sessions and interactive activities designed to equip farmers with insights and practical tools to improve their operations. Participants were introduced to regenerative agriculture, soil health, and climate-smart agriculture, highlighting the importance of sustainable practices in ensuring long-term food security.

Visitors also received an overview of the NWU farm and its role in agricultural research and development. A key highlight of the day was the series of field demonstrations where experts showcased innovations and techniques currently shaping the agricultural sector. These demonstrations covered areas including precision agriculture, conservation and regenerative agriculture, soil health management, climate-smart farming methods, and crop insurance.

The Joburg Market’s presence at the event was an important opportunity to connect with farmers who may not yet be familiar with the market and its services. By participating in platforms such as the NWU Farmers Day, the market continues to extend its reach to farming communities that may not traditionally supply the market, creating awareness and opening new marketing channels for emerging and established producers alike.

Through direct engagement with farmers, the Joburg Market was able to share information about how producers can access the market, the benefits of selling through the fresh produce market system, and the support structures available to farmers.

Programme Director and NWU Associate Professor Dr Nomali Ngobese said: “Events like this encourage farmers and industry stakeholders to engage, share knowledge and build stronger connections that support a more sustainable agricultural sector.”

Written by Sithobekile Masola